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F&B Industry Can Improve Brunei Tourism
February 16th, 2017 | 07:50 AM | 1980 views
Bandar Seri Begawan
Gastronomy can play a major role in attracting tourists, and the government believes that the food and beverage (F&B) sector will continue to to create a strong diverse and sustainable economy in Brunei.
Dato Seri Setia Awang Haji Ali bin Apong, the Minister of Primary Resources and Tourism while highlighted this during a keynote address at the Inspire F&B Forum that took place at the Radisson Hotel yesterday.
In his speech, the minister expressed his belief that it is important to raise the standard of the F&B industry as well as the hospitality industry in this country as Brunei have a wide variety of cuisines from traditional local Malay food to international cuisines such as Western, Middle Eastern, Italian, Chinese etc.
He highlighted that the food and beverage sector has been improving the past three years as many new cafes and restaurants owned by locals and international franchise have been opened.
He also stated that the Ministry of Primary Resources and Tourism (MPRT) has exciting innovative plans for the future of this industry. The minister highlighted the importance of gastronomy, saying that as the essence of culture and a major element of intangible heritage worldwide, it is a growing driver for tourists that remains often untapped by destinations.
"The interrelation between gastronomy and tourism provides a vehicle for the transmission of culture which in turn, if properly managed, enhances local economic development, sustainable practices and food experiences," he said. "Hence, gastronomy tourism helps to brand and market destinations, as well as assists in maintaining and preserving local
tradition and diversity, harnessing and rewarding authenticity.
Source:
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by BRUDIRECT.COM
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