(KPL) Dozens of representatives of small and medium enterprises and SME regulating bodies have attended a workshop held on Sep 22 in Vientiane as a sideline event of Indonesian Trade and Tourism Fair 2017 to learn about the importance of packaging. The workshop was hosted by the Indonesian Embassy.

Lecturers from Indonesia explained to local participants how the packaging is important for a product in terms of value creation and quality.

“I think we have a good product but the packaging is not good. If the packaging is good it may be more needed by overseas markets because the packaging is not only about beauty but also the durability of the product. Good packaging can make a product usable for many years,” Said Ms Tuti Buntaran, a lecturer from PT. First Packaging Asia.

“I have found that the packaging in Laos, the majority of them, is yet to be interesting. There are few products that are interesting in term of packaging and they are imported from Thailand. I have found that the packaging here need to be improved a lot,” said Ms Buntaran, who also said that the purpose of the workshop was also to promote mutual assistance between Lao and Indonesian entrepreneurs in term of penetrating the markets in their respective countries.

“I have found this workshop very interesting. This topic is really related to my company involves with processing agricultural products. Our goal is to export agricultural products to ASEAN countries. Today I have learned innovations Indonesia have brought to show us here. This workshop makes us realize what are needed by Indonesian in case we want to send products to Indonesia. We are in the process of learning how to do with our packaging as we have an ambitious plan to export products to Thailand, Indonesia, Singapore and Japan” said Ms Nittaya Pheddavan, CEO, BNN Laos Company.

Source:
courtesy of KPL NEWS AGENCY

by KPL News

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