People's Representatives Invite People To Traffic Orderly           >>           Grand State Maulidur Rasul Procession In Miri To Involve 7,600 Participants           >>           All Except Three Sabah Districts Record New Infections           >>           Việt Nam Welcomes 1.87 Million Foreign Visitors In First Nine Months, Mostly From Asia           >>           Việt Nam Welcomes 1.87 Million Foreign Visitors In First Nine Months, Mostly From Asia           >>           Attapeu Municipality Flooded           >>           Elon Musk Asked To Provide Satellite Internet For Myanmar Fight Against Junta           >>           PH Ranks 59th At GII 2022, Still Recognized As An ‘Extraordinary Upward Mover’ – DOST           >>           Former KPK Officials To Defend Sambo, Wife Against Premeditated Murder           >>           Lower Electricity Tariffs From October To December After 6 Consecutive Hikes           >>          





[email protected]



[email protected]



[email protected]



+673 222-0178 [Office Hour]

+673 223-6740 [Fax]


Upcoming Events

Prayer Times

The prayer times for Brunei-Muara and Temburong districts. For Tutong add 1 minute and for Belait add 3 minutes.


: 04:41AM


: 04:51AM


: 06:08AM


: 06:30AM


: 12:11PM


: 03:23PM


: 06:12PM


: 07:21PM


The Business Directory



Internet & Media

  Home > Internet & Media

Apple Reportedly Tried To Partner With Facebook To Get A Cut Of Its Revenue

SOPA Images via Getty Images


 August 15th, 2022  |  17:14 PM  |   359 views



Apple would have gotten a cut from an ad-free, paid Facebook subscription service.


Facebook and Apple have been at odds for several years now; Apple announced back at WWDC 2020 that iOS would require apps to ask users to opt-in to cross-app advertising tracking. Facebook spent much of the next months speaking out against Apple's plans and predicting revenue instability due to the upcoming changes, but the feature was released in iOS 14.5 back in April of 2021. Somewhat surprisingly, though, a new report from The Wall Street Journal claims that before this all went down, Facebook and Apple were working on a partnership and revenue-sharing agreement.


According to the Journal, Apple and Facebook were considering a a subscription service that would offer an ad-free version of the platform. And since Apple takes a cut of in-app purchases, including subscriptions, it could have been a very lucrative arrangement indeed.


Another arrangement that was discussed and ended up being a point of contention was Apple taking a cut of "boosted posts," which essentially amounts to paying to put a post in front of a larger audience. Facebook has long considered boosted posts part of its advertising portfolio; as the Journal notes, small businesses often use boosted posts to reach more people. The issue came down to Apple saying boosts should be considered in-app purchases, which would be subject to the 30 percent revenue cut that the company takes. Facebook, on the other hand, maintained that those were advertising products which aren't subject to Apple's cut.


Since rolling out its user-tracking changes in 2021, research firm Insider Intelligence claims that 37 percent of iPhone users have opted in to letting companies track their activity across apps. Since the change went into effect, Facebook (now Meta) has seen its revenue growth shrink significantly — and last quarter, Meta reported the first revenue decline in the company's history.


As these discussions reportedly took place between 2016 and 2018, we're a long way off from these talks. Apple is doing its best to position itself as a defender of privacy, and Meta... well, Meta is busy trying to make the Metaverse a thing. But for now at least, advertising is the only notable way Meta makes revenue, so the company will have to continue to adjust to a world in which iOS app tracking protection is a thing that most users take advantage of.



courtesy of ENGADGET

by Nathan Ingraham


If you have any stories or news that you would like to share with the global online community, please feel free to share it with us by contacting us directly at [email protected]


Related News

All Except Three Sabah Districts Record New Infections

 2022-09-30 15:00:05

Abortion: India Supreme Court Says Amended Law To Cover Single Women Too

 2022-09-30 13:39:20

Asian Equities Slide As Global Selloff Deepens: Markets Wrap

 2022-09-30 11:46:49