While Hailey Bieber's Rhode lipgloss-holding phone case was a hit, her new lipgloss-carrying belly chain is getting a mixed reaction.

Hailey Bieber will never say never to expanding her business.

The Rhode skin founder, 28, unveiled her newest lineup of accessories from the beauty brand in a July 2 Instagram post she captioned "lemontini ballerini," featuring a series of photos of herself modeling the new products. And along with a new lemon-yellow lipgloss-holding phone case with a matching peptide lip tint and pouch, she showed off a gold metallic belt-style belly-chain that not only serves as a bikini accessory, but also as a functional lip gloss holder.

The unique style garnered a mixed reaction in the comment section of the post, especially as some fans thought it looked like it might be used for a bit of a different purpose. One user commented, "Why did I think that was a bedazzled tampon for a second," while another echoed the idea, "Omg the perfect tampon holder."

However, many loved the trendy beach-day style, with one enthusiastic user writing, "I NEED THAT BELLY CHAINNNNN."

Husband Justin Bieber’s family also gave their full support for the look, with the Baby singer's half-sister Jazmyn Bieber commenting "loveeee," and stepsister Allie Bieber writing, "obsessed! need this."

TikTok star and upcoming Dancing With the Stars contestant Alix Earle also gave it her stamp of approval, commenting, "HOTTTT."

Not only did the belly chain receive mixed reaction, but so did the color choice. After users began asking why Hailey—who shares baby Jack Blues Bieber, 10 months, with Justin—didn't opt for a softer, trendy butter yellow hue, the entrepreneur clapped back on her Instagram story, writing "stop asking me why it's not 'butter yellow. It's not butter yellow because it's LEMON. not butter. and butter yellow is played out.. respectfully."

And Rhode made it clear that the brand is all-in on lemon, with their Instagram account featuring multiple photos centered on the color. As they put it, it's a "lemontini summer."

Source:
courtesy of E!ONLINE

by Megan Rubenstein

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