Mob-Ex is the place for top mobile performers to compete for the ultimate glory in the industry organised by Marketing Magazine with participants from Southeast Asia, South Asia and ANZ regions. Mob-Ex award mission is to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.

The 2017 Mob-Ex award was held on 24 February 2017 at the Shangri-La Hotel, Singapore.

BETTER has entered its innovative mobile app to the Mobile Excellence (Mob‐Ex) award 2017 organised by the Marketing Magazine in four categories namely innovation, best campaign in direct response, best campaign in informative use of mobile and mCommerce.  

The award recognises leadership for innovative and effective campaigns using mobile apps and mobile related marketing projects.

The finalists and winners are decided through a stringent judging process carried out by highly experienced panel of judges comprising senior‐level professionals from marketing and related mobile marketing fields from Allianz, ANZ banking group, DBS, Maxis, OCBC, Philips, SAP and others.

BETTER was declared silver winner for the Best Campaign – Direct Response category beating other finalist DBS, Lazada and McDonald. BETTER was also declared silver winner for the Informative use of Mobile category beating finalist, OUB, SCDF and GMA Network. The winnings reflects BETTER’s commitment to innovation.   

Source:
@BRUDIRECT.COM

by BruDirect.com

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