• Today: January 18, 2026

Digital Platform assists in Local Product Marketing

 

 


In the current digital era, social media is one of the effective platforms for local businesses in marketing their products. This includes the One Village One Product, or 1K1P Program, which receives major benefits from the digital platform. Among the products that use the platform are the Frozen Pandan Chicken and Frozen Pandan Kelupis from RPN Kampung Panchor Mengkubau.

 

A single mother runs this business, starting with the Frozen Pandan Chicken in 2011, and the Frozen Pandan Kelupis just last year. With the goal of becoming independent and to increase the family's income, 47-year-old Dayang Shukrinah binti Haji Kanafiah began her business in small scale, before receiving encouraging response from the public via social media.

 

With the family's support, especially her children who help in product preparation, Dayang Shukrinah is now capable of meeting customer demands every month. Despite achieving sales up to 100 packs a month, the proceeds had to be used to purchase raw materials.

 

Dayang Shukrinah also wishes to improve her product in terms of packaging. She hopes to further expand her market for her family's well-being and support the nation's economy.

 

SOURCE/AUTHOR : RTB NEWS

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