Following its strong success in Malaysia, VitaHealth,
a trusted name in health supplements, has officially brought its landmark “Pilih Halal, Pilih
VitaHealth” initiative to Brunei. This regional expansion strengthens local consumer
confidence by highlighting the brand’s comprehensive range of health supplements certified
by JAKIM Malaysia, a certification globally respected for its stringent standards.
“Halal is more than a label; it is a promise of transparency, cleanliness, and safety that
resonates with every health-conscious individual,” said Dr. KS Beh, Chief Executive Officer
of Vita Life Sciences (Malaysia & Singapore). “By bringing this initiative to Brunei, we are
extending the same consumer confidence we have built in Malaysia to the Bruneian
community. Our goal is to be a trusted everyday partner in their wellness journey.”
Building on strong regional momentum, the “Pilih Halal, Pilih VitaHealth” initiative builds on
VitaHealth’s Platinum SOBA Best Halal Product Award in Malaysia, further strengthening its
position as a trusted name in Halal-certified wellness. This expansion reflects the brand’s
commitment to meeting the evolving needs of modern Muslim consumers by combining
rigorous safety standards, certified quality, and lifestyle-focused nutrition solutions that
support everyday wellbeing.

The initiative, which highlights VitaHealth’s extensive range of JAKIM-certified supplements,
was officially unveiled at Salt:ed Cafe by Dr. KS Beh, together with Mr. Tam Vo, Head of
Business, Guardian Brunei. The campaign serves as a commitment to Bruneian consumers
that every step of the VitaHealth value chain, from sourcing to shelf, adheres to the highest
standards of Halal governance.
The launch also marks a deepened strategic partnership with Guardian Brunei, a leading

health and beauty retailer in the Sultanate. This collaboration ensures that premium, Halal-
certified wellness solutions are more accessible than ever to the local consumers.

Mr. Tam Vo, Head of Business, Guardian Brunei, commented on the synergy between the
two brands: “Our customers in Brunei are increasingly seeking products that align with their
values without compromising on efficacy. Partnering with an award-winning brand like
VitaHealth allows us to provide a trusted retail environment where quality and Halal integrity
are guaranteed.”

With a portfolio tailored for every life stage, VitaHealth’s Halal-certified range is now
available at Guardian stores nationwide.

About VitaHealth
Founded in 1947 as a retail pharmacy, VitaHealth has grown to become one of the leading
health supplement brands in the region. An Australian-owned brand and proud subsidiary of
Vita Life Sciences, an Australian-listed healthcare company, VitaHealth operates with global
quality standards while serving diverse communities across the region. The brand remains
committed to delivering high-quality, trusted health supplements for all ages. Guided by a
dedicated team of health professionals, VitaHealth continues to innovate through the
development of scientifically formulated solutions tailored to evolving lifestyle needs,
supporting both physical vitality and mental well-being.

Website: https://www.vitahealth.com.my/
Facebook: https://www.facebook.com/vitahealthbn/
Instagram: https://www.instagram.com/vitahealthbn/
TikTok: https://www.tiktok.com/@vitahealthbn
About Guardian Brunei

Guardian Brunei is a leading health and beauty retail chain dedicated to delivering high-
quality healthcare products and wellness solutions across the Sultanate. With branches

strategically located across key areas, Guardian provides Bruneians with seamless access
to an extensive portfolio of prescription medications, over-the-counter remedies, vitamins,
and premium health supplements. Beyond its comprehensive product range, Guardian is
committed to community care, offering essential primary health services including
professional pharmacy consultations and health screenings services. Driven by a steadfast
commitment to quality, trust, and customer satisfaction, Guardian Brunei continues to
elevate the standard of everyday healthcare and wellness for families nationwide.