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June 17, 2026

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On June 17, 2026, Meitu Company held the 2026 Meitu Multimedia Festival in Xiamen, unveiling eight AI products and marking a strategic shift from delivering features to delivering outcomes.

The launch includes four new products—Picchi, Artflo, MVLAND, and MeituHub—and upgraded versions of four existing products: Zcool, DesignKit, Kaipai, and RoboNeo. Together, they form an integrated AI imaging ecosystem spanning portrait editing, commercial design, short-form video, AI short dramas, music visualization, and end-to-end creative production.

The new lineup highlights a transition toward AI agent collaboration. Picchi introduces a personalized portrait retouching agent that learns individual and stylistic preferences. Artflo focuses on creative inspiration management, aesthetic exploration, and conceptual visual creation. MVLAND enables multi-agent coordination to transform music into high-quality visual content. MeituHub serves as the underlying infrastructure that connects models, tools, and workflows across the ecosystem.

The upgraded products further expand agent-based capabilities. Zcool connects designers, brands, and creative demands through design challenges. Meitu Design Studio evolves into an AI design team that delivers commercial outcomes. Kaipai introduces an AI content team that enables end-to-end video production from planning to final output. RoboNeo becomes an AI short-drama team, lowering the barrier to creating narrative videos.

At the core of the system is Meitu’s newly released MiracleVision V6, a MoE-based foundation model with advanced visual decision-making capabilities. It supports multimodal inputs, including text, images, video, and audio, and dynamically routes tasks across expert networks to improve the quality and consistency of generation. Internal data shows that from January to May 2026, MiracleVision V6 powered an average of 96.3% of all generative AI requests across Meitu's imaging products..

Meitu also announced a RMB 100 million incubation fund and launched the Meitu Hatch Catch Product Challenge, inviting developers of AI-native imaging applications from around the world. Selected teams may receive up to RMB 5 million in investment, join Meitu's AI innovation studios, and gain access to a dedicated incubation program covering product refinement, user validation, growth resources, and technical support.

The initiative reflects Meitu’s broader evolution from single agents to agent teams, aiming to deliver not only tools but complete creative outcomes at scale.